SENIOR LEADERSHIP TEAM

MEET THE TEAM

Jason Herle

Jason Herle

Chief Executive Officer

Jason was appointed as the Chief Operating Officer in 2021 and was appointed CEO of Fountain Tire in 2022.

Cathy de Kock Gordon

Cathy de Kock Gordon

Chief Financial Officer

Cathy was appointed Associate Vice President of Finance in 2017 and became Fountain Tire's Chief Financial Officer in 2021.

Dave Deley

Dave Deley

Senior Vice President, Stores

Dave was appointed Vice President of Store Operations in 2015, and was promoted to Senior Vice President of Operations in 2019.

Nelson Tonn

Nelson Tonn

Vice President, Sales & Mine Service

Nelson became Fountain Tire's first Vice President of Sales in 2015, with the Mine Service division added to his portfolio in 2019.

Pat Witiw

Pat Witiw

Vice President, Information Systems & Logistics

Pat was promoted to Vice President, Information Systems in 2010, with Supply Chain added to his portfolio in 2015.

Shad Smereka, CPHR

Shad Smereka, CPHR

Vice President, People & Customer Experience

Shad was appointed to Director of Human Resources in 2013, and became Vice President of People and Customer Experience in 2021.

Yves Richard

Yves Richard

Vice President, Supply & Wholesale

Yves was appointed to Vice President, Supply & Wholesale in 2024.

Curtis Goodwin

Curtis Goodwin

Vice President, Stores – Alberta and Saskatchewan

Curtis was appointed to Vice President, Stores – Alberta and Saskatchewan in 2024.

Nason Higinbotham

Nason Higinbotham

Vice President, Stores – BC, Manitoba and Ontario

Nason was appointed to Vice President, Stores – BC, Manitoba and Ontario in 2024.