Jason Herle

Jason Herle

Chief Executive Officer

Career Summary

Jason started at Fountain Tire in a project management role. In 1996, he became Operations Manager in Alberta before moving to British Columbia in 2001 to oversee the province as Director of Operations.


In 2007, Jason came back to Alberta and was appointed Director, Real Estate and Expansion. Jason was promoted to General Manager in 2012 and later to Vice President, Wholesale & Expansion in 2015. In 2019, Jason was promoted to Senior Vice President, Marketing, Information Systems and Supply Chain, and shortly after became Fountain Tire’s first ever Chief Operating Officer in 2021. He was promoted to Chief Executive Officer in 2022.


With Fountain Tire Since




Bachelor of Commerce degree with distinction from the University of Alberta, and a Chartered Professional Accountant (CA).


Community Involvement

Jason is currently a Board Member of GlassMasters Autoglass and has remained active in Junior Achievement during his tenure with Fountain Tire. He also served as the Chair of the Finance Committee for the Western Canadian Tire Dealers Association and participated in many industry based advisory councils.