We’re on this road together.

Since 1956, we’ve been going above and beyond for our customers, our partners, our associates and the communities we serve.

We wouldn’t have it any other way.

Our Brand Promise
& Commitment to Customer Service

At Fountain Tire, we’re committed to the success of our associates, our store owners, as well as our customers. From families to fleet owners and everyone in between, we make your problems our problems – and we’ve stuck to that motto since Bill Fountain opened our first store.

Since day one, we’ve been committed to providing excellent customer service that always goes above and beyond.

Company Culture & Safety

We believe that culture is the place where value meets behaviour. Our five key characteristics define how we behave as an organization, making sure we stay at our best.

1. Commit to growth
2. Act win-win
3. Make it simple
4. Innovate
5. Have fun

At Fountain Tire we lead with our hearts, our heads, and our hands. This builds a strong company culture to empower our people and communities to thrive. This approach has helped secure our spot as one of Canada’s Best Managed Companies every year since 1994.

Safety has always been our highest priority. We hold ourselves accountable to a Certificate of Recognition (COR) safety standard in every physical location in our company by auditing them twice per year.

By 2026, our goal is to reduce Total Recordable Incident Frequency by 30% and Total Recordable Incident Severity by 25%.

Actively Engaged in Communities we Serve

Actively Engaged in Communities we Serve We are actively engaged in over 160 Canadian communities. Since our first store opened in 1956, we have always supported charitable causes with financial donations and countless volunteer hours.

These causes include:

  • Local food banks
  • Animal support groups
  • Community events
  • Local sports sponsorships
  • United Way
  • Junior Achievement

Partnership in Business

At Fountain Tire, strategic partnerships are a core element of our DNA. Our partnerships strengthen our business and empower us to give back to the communities we serve.

Business Partnership

Our unique 50/50 model gives each local manager the opportunity to own 50% of their store. This enables them to operate their business in the best manner possible for their communities, customers, and associates – all while ensuring their profits stay local.

Each store is also supported by an enterprise program, providing invaluable resources and ensuring managers are never on their own. Currently, 90% of Fountain Tire stores have a local 50/50 partner. Our goal is to increase this number to 97% by 2026.

Learn More

Goodyear Partnership

Strong supplier relationships form the foundation of our success. Goodyear Tire and Rubber Company has a minority ownership in Fountain Tire. Over the years, this strategic partnership has helped propel our business forward.


Indigenous Partnership

Fountain Tire actively works with Indigenous communities and groups in support of reconciliation.

This includes the development of two joint venture partnerships. Both of which are majority Indigenous-owned.

We financially contribute to the First Nations Capacity Fund which provides to individuals and groups. This delivers support for Indigenous training, employment and educational opportunities.

Fountain Tire is also proud to be part of the Canadian Counsel for Aboriginal Business.