Our Leadership Team
Experienced. Collaborative. Committed.
Combining deep industry expertise with a commitment to keeping Canadians moving, this team oversees operations across our national network—empowering store owners, driving innovation, and sustaining the culture of excellence that defines Fountain Tire.
Jason Herle
Chief Executive Officer
Jason was appointed Chief Executive Officer in 2022.
Cathy de Kock Gordon
Chief Financial Officer
Cathy was appointed Chief Financial Officer in 2021.
Nelson Tonn
Vice President Sales & Mine Service
Nelson has been part of the Senior Leadership Team since 2009, with a variety of Executive positions at Fountain Tire.
Shad Smereka, CPHR
Vice President, People & Customer Experience
Shad was appointed Vice President of People and Customer Experience in 2021.
Curtis Goodwin
Vice President, Stores – Alberta and Saskatchewan
Curtis was appointed Vice President, Stores – Alberta and Saskatchewan in 2024.
Nason Higinbotham
Vice President, Stores – BC, Manitoba and Ontario
Nason was appointed Vice President, Stores – BC, Manitoba and Ontario in 2024.
Yves Richard
Vice President, Supply & Wholesale
Yves was appointed Vice President, Supply & Wholesale in 2024.
Pat Witiw
Vice President, Information Systems
Pat was appointed Vice President, Information Systems in 2010.