Fountain Tire welcomes Mark Beeston as Vice President, Enterprise Technology, Data & AI
Edmonton, AB – November 12, 2026 – Fountain Tire is pleased to welcome Mark Beeston as Vice President, Enterprise Technology, Data & AI and a member of the company’s Executive Leadership Team.
Beeston brings more than 25 years of experience in information technology, business transformation and enterprise leadership. Throughout his career, he has held senior technology leadership roles spanning technology strategy, business applications, infrastructure, cybersecurity, data and analytics. He has led technology services across national and international operations and directed major business transformation programs.
At Fountain Tire, Beeston will lead the company’s technology, data and artificial intelligence functions, with a focus on strengthening business operations, supporting growth and building capabilities that help Fountain Tire’s people and partners better serve customers.
“Technology, data and AI are increasingly important to how we operate our business and how we support our customers and partners,” said Cathy De Kock Gordon, Chief Financial Officer. “Mark brings the combination of technology expertise, business perspective and leadership we need to move this work forward. I’m excited to have him on our team and to work together to ensure our investments in technology deliver meaningful value across Fountain Tire.”
Beeston sees an opportunity to build on Fountain Tire’s strong foundation. “Fountain Tire has a strong business, a distinctive partnership model, and a team that takes real pride in what they’ve built,” said Beeston. “I’m looking forward to working with the team and our business partners to build on that foundation and find new ways for technology to help our people serve customers and grow the business.”
Beeston’s appointment strengthens Fountain Tire’s Executive Leadership Team as the company continues investing in the leadership and capabilities needed to support its long-term growth.
Beeston joined Fountain Tire in October 26, 2026.
About Fountain Tire
Established in 1956, Fountain Tire is one of Canada’s leading tire and automotive service providers, serving retail, commercial and fleet customers through locations across Western Canada. Built on a unique partnership model, Fountain Tire combines local ownership with the strength and resources of a national organization.
For 70 years, Fountain Tire has helped keep people and businesses moving. That commitment continues as the company invests in its people, partnerships and capabilities to help customers get there safely, sustainably and successfully.
We’re on this road together.